Guicha Matcha Production Capacity Reaches 7,200 Tons Annually; in 2025, It Produced and Sold 2,500 Tons and Made Its First Large-Scale Export to Japan

Guizhou Tongren Guicha Tea Industry Co., Ltd. has developed a full-chain layout for its matcha business, from tea plantations to its sales network. The company disclosed that upstream it has arranged 200,000 mu of European-standard ecological tea plantations and works with 83 alliance enterprises; midstream it has built the 340-mu “World Matcha Super Factory”; and downstream its sales network covers 54 countries and regions. In 2025, Guicha matcha recorded production and sales of 2,500 tons, accounting for one-fifth of global output, with export volume ranking first in China, and it was exported to Japan on a large scale for the first time. The company says it serves leading global brands such as Nestlé and Unilever.^[1]

The production-capacity foundation comes from the “World Matcha Super Factory.” According to the company, the factory has built two standalone matcha workshops and four automated refining production lines, with annual production capacity reaching 7,200 tons. The core equipment of its fully automatic tencha production line was independently developed; its 5,000-ton intelligent digitally controlled tencha cold storage is used for precise temperature and humidity control; its low-temperature ultra-fine grinding system can produce particles of more than 1,300 mesh; and full-process non-touch-ground production is implemented according to cleanroom standards. On the raw-material side, the 200,000 mu of tea plantations are spread across 26 counties, county-level cities and districts. The company carries out “five unifications” management, jointly builds laboratories with testing institutions, conducts 596 pesticide-residue tests, and makes each box of products traceable to the specific tea plantation, picking time and processing batch. The company says it is the first tea enterprise in China to pass all four organic certifications of China, the United States, Japan and Europe at the same time.^[1]

This model recently received recognition from a competition. The company’s “Guizhou Fanjing Matcha — Rural Revitalization Benchmark Project” won second prize in the Guizhou regional contest of the 11th “Maker China” Guizhou Small and Medium-Sized Enterprise Innovation and Entrepreneurship Competition, and judges viewed it as an example of rural revitalization in the specialty light-industry sector. Lan Fangqiang, the company’s deputy general manager, said that taking part in the competition was to identify gaps and test the model, and the judges’ suggestions on brand transformation, corporate governance and functional research and development have been incorporated into the company’s development plan. In linking with and supporting farmers, the company uses the model of “leading enterprise + alliance enterprises (cooperatives) + farmers,” providing tea farmers with technical guidance, guaranteed-purchase prices, guaranteed loans and premium-income returns. The alliance has now helped nearly 200,000 tea farmers increase their income, including 11,500 poverty-stricken households.^[1]