Jiangkou Matcha Presses Toward Annual Target of 5,000 Tons in Production and Sales and RMB 1 Billion in Output Value

Jiangkou County's matcha industry is setting its annual target one notch higher. From January to August 2026, local matcha production and sales had reached 2,750 tons, with output value of RMB 550 million, and the county is now going all out to meet the annual targets of 5,000 tons in production and sales and output value exceeding RMB 1 billion. Compared with earlier figures, Jiangkou County's matcha production and sales were 700 tons in 2023, with output value of RMB 147 million; 1,200 tons in 2024, with output value of RMB 302 million; and 2,500 tons in 2025, with output value exceeding RMB 500 million. Over the four years, production, sales, and output value have risen together.^[1]

Beyond industrial scale, Jiangkou County is integrating matcha with cultural tourism. In 2026, Fanjing Matcha Town carried out investment promotion around the matcha theme. Since its official opening on May 29, it has received approximately 396,500 visitor trips, generated operating revenue of about RMB 5.592 million, signed 51 merchants, and achieved an occupancy rate of 95.35%, including 26 matcha-related merchants.^[1]