Industry brief

Mariage Frères Unveils 2026 Christmas Tea Collection, Debuts at London Covent Garden

Published JIANGRONGHAOContent responsibility and correctionsUpdated

On October 22, French luxury tea brand Mariage Frères officially unveiled its 2026 Christmas collection at its Covent Garden tea house in London. The collection was presented in a five-storey Georgian townhouse, whose ground floor houses a tea museum and a tea-themed restaurant. The launch event opened with tea champagne, ballet music tea boxes, matcha Christmas yule log cake, and savoury tea canapés. The brand stated that the new collection includes a variety of flavours: a black tea inspired by the Christmas yule log cake with notes of citrus, chocolate, caramel, and red fruits; a sugar-free option to meet health needs during the festive season; a tea blended with almond and hibiscus offering a soft, romantic taste; a bergamot flavour with intense prominence; and a green tea combining fruits and spices for a more soothing palate. Additionally, the brand introduced a screen-printed tin gift box containing three signature teas.[1]

According to Mariage Frères, the gift box named "Noel in Love" is available exclusively at the Covent Garden tea house and Selfridges London, while the rest of the collection will be sold at Mariage Frères stores worldwide and on its official website. The advent calendar and Noel gift box are already on sale, with other new products to be released gradually from the end of October.[1]

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