https://teajrh.com/en/industry-news/Industry newsenWed, 28 Oct 2026 13:58:39 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-040307b0f8/On October 15, the Tea Research Institute of the Chinese Academy of Agricultural Sciences held the “Service Action for Rural Characteristic Industry Development and Wangcang Training Course on High-Value Utilization Technology of Tea Resources” in Wangcang, Sichuan. More than 80 people, including heads of agricultural authorities and technology promotion personnel from townships and towns of Wangcang County and surrounding counties and cities, attended the training.Sat, 24 Oct 2026 01:54:27 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-040307b0f8/https://teajrh.com/en/industry-news/20261024-tea-industry-6f498e1758/Guizhou Tongren Guicha Tea Industry has disclosed progress across its whole matcha industry chain: it has built a matcha factory with an annual production capacity of 7,200 tons; in 2025, it produced and sold 2,500 tons of matcha, ranked first in China by export volume, and made its first large-scale export to Japan. Its “leading enterprise + alliance enterprises (cooperatives) + farmers” model has helped nearly 200,000 tea farmers increase their income.Sat, 24 Oct 2026 01:52:45 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-6f498e1758/https://teajrh.com/en/industry-news/20261024-tea-industry-11a6ee6d95/In the first eight months of 2026, Jiangkou County's matcha production and sales reached 2,750 tons, with output value of RMB 550 million, as it pursues the full-year targets of 5,000 tons and RMB 1 billion.Sat, 24 Oct 2026 01:49:48 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-11a6ee6d95/https://teajrh.com/en/industry-news/20261024-tea-industry-8e34b649a3/Guangdong-Guizhou cooperation has invested a total of 71.45 million yuan to build the full Tongren matcha industry chain covering cultivation, processing, and sales. Tongren has built 2 of the world's largest single matcha workshops and 9 first-class automated matcha milling lines. Guizhou Tea Group's matcha output exceeded 2,500 tons in 2025, while the Greater Bay Area consumer side has also seen new scenarios such as dedicated stores and matcha craft beer.Sat, 24 Oct 2026 01:49:42 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-8e34b649a3/https://teajrh.com/en/industry-news/20261024-tea-industry-2a99bfec58/The tea industry group of the National Science and Technology Mission Team and the Guangxi Science and Technology Mission Team’s Sanjiang Team recently visited the Buyang Tea Garden in Bajiang Town and the Baxie Black Tea Base in Dudong Town, Sanjiang Dong Autonomous County, to provide on-site technical services covering winter pruning, base fertilizer application, garden clearing, green prevention and control, and soil improvement.Sat, 24 Oct 2026 01:42:27 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-2a99bfec58/https://teajrh.com/en/industry-news/20261024-tea-industry-546abe7ed3/Caffè Nero has partnered with sports nutrition brand Myprotein to launch two iced drinks in more than 600 UK stores: Iced Vanilla Protein Matcha Latte and Iced Vanilla Protein Latte, containing 24 grams and 25 grams of protein respectively, with fewer than 160 calories per cup. Caffè Nero disclosed that iced drinks already account for 14.7% of its total beverage sales, and iced drink sales rose 52% year on year in the last financial year. The two sides expect more recipes to be launched in January next year.Sat, 24 Oct 2026 01:42:17 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-546abe7ed3/https://teajrh.com/en/industry-news/20261024-tea-industry-25c16faf46/From October 14 to 15, Jiang Yongwen, Secretary of the Party Committee of the Tea Research Institute of the Chinese Academy of Agricultural Sciences, led a team to Jianhe County and Leishan County in Guizhou Province to conduct industrial research and technology support work. They held discussions and exchanges locally on optimizing the variety structure of tea plants, green prevention and control in tea gardens, improving tea processing techniques, and developing talent teams, and provided technical guidance on tea garden development, intensive processing, and derivative product development in Leishan County.Sat, 24 Oct 2026 01:38:45 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-25c16faf46/https://teajrh.com/en/industry-news/20261024-tea-industry-289a29c68c/On October 22, the 2026 National Jasmine Tea Production and Marketing Situation Analysis Meeting was held in Hengzhou, Guangxi. At the meeting, the Report on China's Jasmine Tea Production and Marketing Situation was released and a ceremony was held to release a series of jasmine tea standards. The standards cover links including planting-base management, fresh-flower quality grading, cultivation techniques, and finished-tea processing.Sat, 24 Oct 2026 01:32:15 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-289a29c68c/https://teajrh.com/en/industry-news/20261024-tea-industry-96983325bd/China Tea Market statistics show that in September 2026, Dafo Longjing trading volume fell 3.54% year on year, trading value rose 11.12%, the average price increased to CNY 254.16 per kilogram, and the price index was 64.0. The restoration of some tea gardens in surrounding production areas to cultivated land is regarded as one of the backgrounds behind supply contraction and the upward price movement.Sat, 24 Oct 2026 01:31:57 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-96983325bd/https://teajrh.com/en/industry-news/20261024-tea-industry-dc98c832dc/The September 2026 Xinyang Maojian Index released by the China Tea Marketing Association was 52.3. In that month, Xinyang Maojian sales volume was 35.9 tonnes, up 54.9% year on year; sales value was RMB 25.876 million, down 0.6% year on year; and the average price was RMB 1,000.60 per kilogram, down 35.8% year on year. By grade, Grade 4 Maojian recorded sales of 10.21 tonnes at an average price of RMB 59 per kilogram, making it the grade with the largest sales volume.Sat, 24 Oct 2026 01:31:13 +0800https://teajrh.com/en/industry-news/20261024-tea-industry-dc98c832dc/https://teajrh.com/en/industry-news/20261023-tea-industry-0da8a8ca85/The China Tea Marketing Association and other institutions released the Anxi Tieguanyin Index for September 2026 at 71.1. In that month, the Anxi China Tea Capital's maocha trading volume was 1,926.8 tons, with a transaction value of 223.5088 million yuan, down 10.4% and 25.01% year-on-year respectively, and the average transaction price fell 1.88% year-on-year. Weather delayed the autumn tea market and reduced supply, while demand in sales areas was weak and merchants were cautious in restocking, jointly causing a decline in both volume and price.Fri, 23 Oct 2026 09:07:52 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-0da8a8ca85/https://teajrh.com/en/industry-news/20261023-tea-industry-49ac114afd/Sheng Wenbin, a member of the Youth Working Committee of the China Tea Marketing Association, shares his journey from veteran to leader in improved tea seedling cultivation, and outlines three future plans focusing on digital seedling cultivation, cross-regional seedling supply, and youth talent development.Fri, 23 Oct 2026 09:07:09 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-49ac114afd/https://teajrh.com/en/industry-news/20261023-tea-industry-97a43934a0/This article reports on discussions at the September 2026 North American Tea Conference about changing perceptions of tea value, including the Canadian Fairtrade organization's sharing of banana industry transformation experiences and data on rising export volumes and prices of Japanese powdered green tea, emphasizing the need for industry collaboration to enhance product value.Fri, 23 Oct 2026 09:03:46 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-97a43934a0/https://teajrh.com/en/industry-news/20261023-tea-industry-a2332fe040/Shuangjiang County in Lincang City, Yunnan Province, has deeply integrated talent with the tea industry through platform building, mechanism innovation, and ecosystem optimization. In 2025, the comprehensive output value of the tea industry exceeded 10.4 billion yuan, injecting strong momentum into rural revitalization.Fri, 23 Oct 2026 09:02:47 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-a2332fe040/https://teajrh.com/en/industry-news/20261023-tea-industry-dc1b545240/Leveraging its high altitude, low latitude, and cloudy natural conditions, Tongren, Guizhou has developed industrial tourism, experience halls, themed homestays, and other formats around matcha. It has covered 7 key tea-producing counties and 34 tea-growing townships, driving the large-scale development of 44 tencha enterprises and providing tea farmers with more stable income.Fri, 23 Oct 2026 08:56:22 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-dc1b545240/https://teajrh.com/en/industry-news/20261023-tea-industry-f6a2286f0a/The Guideline for Tea Industry Quality Improvement and Upgrading (2026-2030) has been officially issued, clarifying full-chain carbon reduction deployment from planting, processing, packaging to carbon trading, promoting tea tourism integration and monetization of tea garden carbon sinks, and providing a new path for high-quality development of the tea industry.Fri, 23 Oct 2026 08:55:53 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-f6a2286f0a/https://teajrh.com/en/industry-news/20261023-tea-industry-991190e714/The 2026 Guangdong Provincial Tea Industry Vocational Skills Competition was held in Chaozhou from October 15 to 17, featuring three events: tea processing, tea evaluation, and tea artistry, with 148 participants. The competition aligned with national vocational skill standards, moving venues into tea mountains, factories, and schools to promote skilled talent development through practical contests.Fri, 23 Oct 2026 08:55:18 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-991190e714/https://teajrh.com/en/industry-news/20261023-tea-industry-d3f6be2a13/The second member congress of the Fujian Tea Distribution Association was held in Fuzhou, electing a new council and supervisory board. Lin Qin was elected council president, and Gui Hongbo was elected chief supervisor. The new association will focus on the coordinated development of tea culture, tea industry, and tea technology, promoting production-marketing integration, industry services, and brand building.Fri, 23 Oct 2026 08:54:20 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-d3f6be2a13/https://teajrh.com/en/industry-news/20261023-tea-industry-0365852a2d/Huang Rongjun, a tea farmer in Guidong County, attended a high-quality farmer training program organized by the county, learning e-commerce operations and short video production. He plans to open a livestream room, use AI to optimize scripts and product introductions, and sell his hometown tea across the country.Fri, 23 Oct 2026 08:17:51 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-0365852a2d/https://teajrh.com/en/industry-news/20261023-tea-industry-6f829a07f5/French luxury tea brand Mariage Frères launched its 2026 Christmas collection on October 22 at its Covent Garden tea house in London, featuring a range of festive tea blends and gift boxes, with some items exclusive and the rest available worldwide.Fri, 23 Oct 2026 08:15:47 +0800https://teajrh.com/en/industry-news/20261023-tea-industry-6f829a07f5/https://teajrh.com/en/industry-news/20261022-tea-industry-ec9fc36715/On 10 October, a tencha production line officially started operation in the Zhaoping Modern Tea Industrial Park in Guangxi.Thu, 22 Oct 2026 13:08:09 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-ec9fc36715/https://teajrh.com/en/industry-news/20261022-tea-industry-b37dd93fea/Yuhang District in Hangzhou, Zhejiang, is building a high-standard matcha raw material base with Jingshan Town as the core, and preparing to establish a national matcha technology innovation center. The area now has more than 20 matcha producers. In 2025, its matcha output accounted for nearly one-third of China's total, with output value exceeding 540 million yuan.Thu, 22 Oct 2026 13:08:09 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-b37dd93fea/https://teajrh.com/en/industry-news/20261022-tea-industry-65f41af93f/The 2026 China Black Tea Conference was held in Lichuan, Hubei. The event was themed around integrating tea and tourism under the slogan "Tea and Tourism Revitalize Together, Lichuanhong at Its Best," and reviewed Lichuanhong's development from a local black tea variety into a regional public brand. An evaluation released in November 2025 showed the Lichuanhong regional public brand value reached RMB3.901 billion, and export volume in 2025 increased tenfold year-on-year.Thu, 22 Oct 2026 13:08:09 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-65f41af93f/https://teajrh.com/en/industry-news/20261022-tea-industry-2635b636a0/ZeLang Group has put into operation a 1,000-tonne matcha smart production line in Nanjing's Lishui district, producing fine matcha powder at 1,000 mesh and above. Orders worth 60 million yuan were received within the first month.Thu, 22 Oct 2026 13:08:09 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-2635b636a0/https://teajrh.com/en/industry-news/20261022-tea-industry-d9e0f32f92/Twinings has announced a new long-term brand campaign called But First, Tea, positioning tea as an active everyday choice. The campaign features infusions such as Sleep, Glow, Digest and Moment of Calm, along with the Sparkling Tea collection. It will be supported by television, outdoor, paid social, retail media and creator content. Twinings will also refresh packaging for part of its green tea and infusions range.Thu, 22 Oct 2026 13:06:39 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-d9e0f32f92/https://teajrh.com/en/industry-news/20261022-tea-industry-6aa9ef681e/Yingde black tea in Qingyuan, Guangdong has entered its autumn harvest period. During the holidays, tea gardens combined picking, processing and tea tourism experiences. The local tea industry continues to expand into new tea beverages, tea foods and tea tourism, and some producers are adjusting refined processing arrangements around autumn raw leaf supplies.Thu, 22 Oct 2026 13:03:10 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-6aa9ef681e/https://teajrh.com/en/industry-news/20261022-tea-industry-8d39ff4ca8/In the first half of 2026, China's tea export volume declined slightly year-on-year, but export value and average price increased, mainly due to shrinking orders for low-end bulk raw material while high-end specialty teas held steady. Guizhou's black tea and matcha attracted attention from Europe and North America.Thu, 22 Oct 2026 13:02:57 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-8d39ff4ca8/https://teajrh.com/en/industry-news/20261022-tea-industry-978283b4d8/The Zhejiang matcha group standard officially took effect on 20 October. The standard systematically regulates terminology, raw material requirements, product requirements, test methods, inspection rules, packaging and storage for Zhejiang matcha, aiming to reduce differences among enterprises in raw material selection, processing techniques and quality grading.Thu, 22 Oct 2026 13:01:49 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-978283b4d8/https://teajrh.com/en/industry-news/20261022-tea-industry-61c4fbf126/Guizhou Guicha Group shipped 42 tonnes of high-altitude EU-standard matcha to markets in Europe, the Middle East, Southeast Asia and North America, with overseas orders continuing to grow. Tongren region matcha exports totalled 860 tonnes from January to September, an 80% increase year-on-year. Guizhou Guicha Group products have been sent to more than 60 countries and regions including Japan and Sweden, marking a shift from raw material exports to branded product exports.Thu, 22 Oct 2026 13:01:49 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-61c4fbf126/https://teajrh.com/en/industry-news/20261022-tea-industry-9d8bde8ece/PG Tips announced that refreshed packs will roll out across major UK retailers from autumn 2026, featuring a new Original blend that increased purchase intent and preference in consumer testing, with tea bag weight rising from 2.9g to 3.125g while prices remain unchanged.Thu, 22 Oct 2026 12:35:15 +0800https://teajrh.com/en/industry-news/20261022-tea-industry-9d8bde8ece/